These are some of the questions corporate sustainability pros, brand disruptors, scientists, academics and consumer experts addressed at the first-ever Raise the Green Bar summit held in New York City on November 8, 2017.
The daylong event was hosted by Made Safe and the Good Housekeeping Institute, an iconic product-testing facility and consumer advocate. Featuring presentations, panels and fireside chats, it took place at the Hearst Tower, a LEED Platinum-certified office building and home to Good Housekeeping. Participants included marketers, brand managers, entrepreneurs and business leaders interested in maximizing their sustainability efforts and profits while better engaging consumers.
Some Key Takeaways:
- Consumer demand for greener, healthier and safer products is only going to intensify. Companies, brands and retailers that are ignoring what consumers want and need are already losing market share.
- Organizations that set their brands up to authentically ride the green wave are most likely to succeed in today’s more demanding business environment..
- Using clear metrics established by independent third parties can help brands convey their commitment to a higher standard than the government mandates and enables them to demonstrate that they are positioned to be a company for future generations.
Download the 2017 Raise the Green Bar Summit Findings Report , released in partnership with the Good Housekeeping Institute.