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Raise the Green Bar 2019: Your Roadmap to Sustainability & Success
DATE:  October 24, 2019
LOCATION:  Hearst Tower, New York, NY
HOST:  Good Housekeeping Institute and MADE SAFE

DESCRIPTION:  Third annual Green Summit hosted by Good Housekeeping Institute and MADE SAFE focusing on maximizing brands’ sustainability efforts for increased consumer engagement. The day includes keynote speakers, panels, networking opportunities, light breakfast, full lunch at the famed Hearst Tower, cocktail hour at the Good Housekeeping Institute, and sessions offering key insights such as:

  • Expert advice to amplify your company’s eco efforts.
  • Target key opportunities for growth and innovation.
  • How to make your science meaningful to consumers.
  • Strategies to garner greater brand loyalty.
  • Meet & greet opportunities with industry leaders.

This year’s speakers include:

  • Wallace J. Nichols, PhD, Marine Biologist, Water and Ocean Advocate, Founder of Blue Mind; 
  • Kyra Sedgwick, Celebrity Climate Activist, Actress, Producer and Director; 
  • Lauren Singer, Founder & CEO of Package Free;
  • Dianna Cohen, CEO & co-founder of Plastic Pollution Coalition; 
  • Rachel Parent, Youth, Food & Climate Activist, Founder KidsRightToKnow.org and GenEarthEvent.org
  • Meika Hollender, Co-founder and CEO of Sustain Natural;
  • and many more!

2019 AGENDA: 


8:30am CONTINENTAL BREAKFAST & NETWORKING

9:00am OPENING REMARKS
Speaker Laurie Jennings, Good Housekeeping Deputy Editor & Institute Director

9:10am KEYNOTE | The Rise of the New Blue Mindset
Speaker Dr. Wallace J. Nichols, Ph.D. Marine Biologist & Founder, Blue Mind Movement

9:35am PANEL | The Good, the Bad & the Opportunity Around Single-Use Plastic
Moderated by Dianna Cohen, Cofounder & CEO, Plastic Pollution Coalition Speakers Lauren Singer (Founder, Package Free); Kyra Sedgwick (Celebrity Climate Activist)

10:05am SPECIAL PRESENTATION | Good Housekeeping Sustainable Packaging Awards Speakers Birnur Aral, Carolyn Forté and Rachel Rothman, Good Housekeeping Institute

10:20am COFFEE & NETWORKING BREAK

10:35am FIRESIDE CHAT | Chefs for a Green Plate
Host Jane Francisco, Good Housekeeping Editor in Chief/Hearst Group Editorial Director Guests Shayna Taylor (Chef, Influencer & Founder, Shayna’s Kitchen); Camilla Marcus (Restaurateur & Founder, west~bourne)

10:55am PANEL | Waves of Green: Marketing to Gens X, Y, Z and Beyond
Moderated by Jaleh Bisharat, Cofounder & CEO, NakedPoppy
Speakers Meika Hollender (Cofounder & CEO, Sustain Natural); Kate Solomon (Founder & President, Babo Botanicals); Valerie Grandury (Founder, Odacité Skincare)

11:20am PANEL | Green Business: How Corporate Catalysts Are Moving the Dial
Moderated by Randi Kranthal-Sacco, Senior Scholar, Marketing & Corporate Outreach, Center for Sustainable Business, NYU Speakers Laura Goodman (Senior Scientist NA, Fabric Care, Procter & Gamble); Adrian Horotan (General Partner, Safer Made Venture Capital)

11:45am MISSION MOMENTS
Speaker Steven R. Swartz, President & Chief Executive Officer, Hearst; Speaker Martina Joseph, CEO, Dr. Hauschka

12:10pm GOURMET PLANT-BASED NETWORKING LUNCH & EXPO
During lunch, visit the Good Housekeeping Institute (29th floor) to experience our Sustainable Brand Showcase, where you’ll have the opportunity to meet with brand ambassadors, sample products and more.

1:30pm SPECIAL PRESENTATION | Carbon Capture 101
Speaker Dr. Graciela Chichilnisky, CEO, Global Thermostat & Author, Reversing Climate Change

1:50pm ROUND TABLE | Ready, Set, Jet! Insights From Travel Frontlines
Moderated by Tedd Evers, Founder, Trip Tuner Speakers Tara Nolan (Travel Influencer, Conscious Connoisseur), Scott Kania (CEO, Earthwatch US); Matthew Hurlburt (Kimpton Hotels & Restaurants); Tomika Bryant (Lifestyle/Travel Influencer, Life in Pumps)

2:20pm PANEL | Coming Clean: The New Age of Beauty
Moderated by Melanie Rud, Journalist & Beauty Expert Speakers Romain Gaillard (Founder, The Detox Market & The Detox Mode), Sonika Malhotra (Global Brand Director, Unilever); Gianne Doherty (Founder, The Well Summit & Organic Bath Company)

2:45pm PANEL | Sustainable Fashion Trends: How Conscious Consumers are Re-Sizing the Industry
Moderated by Aya Kanai, Chief Fashion Director, Hearst Magazines Speakers Ericka Garcia (Business Development & Marketing, Lenzing Group); Deb Johns (Cofounder & Chief Creative Officer, Scout Bags); Valerie Sorbie (Board Chair, LXR and Co)

3:10pm COFFEE & NETWORKING BREAK

3:25pm PANEL | The Future of Farm to Table
Moderated by Jaclyn London, Head of Nutrition, WW (formerly Weight Watchers)
Speakers Bob Quinn (Organic Farmer & Founder, Kamut Khorasan Wheat); Carrie Brownstein (Global Seafood Quality Standards Advocate, Whole Foods Market); Gina Asoudegan (VP, Mission & Innovation, Applegate)

3:55pm MISSION MOMENT Speaker Emy Kane Director, Lonely Whale

4:10pm PANEL | Meet the Young Activists Shaping the Future
Moderated by Lucy Biggers, Correspondent & Producer, Now This Speakers Rachel Parent (Founder, KidsRightToKnow.org & GenEarthEvent.org); Alexandria Villaseñor (Youth Climate Activist); Shelby O’Neil (Founder, Junior Ocean Guardians & No Straw November)

4:35pm SPECIAL PRESENTATION & WRAP-UP | Closing the Loop on Ingredients
Speaker Amy Ziff, Founder, MADE SAFE

5:00pm COCKTAIL RECEPTION | Head to the GH Institute (29th floor)


Raise the Green Bar 2018: Your Roadmap to Sustainability & Success
DATE:  November 8, 2018
LOCATION:  Hearst Tower, New York, NY
HOST:  Good Housekeeping Institute and MADE SAFE

DESCRIPTION:  Second annual Green Summit hosted by Good Housekeeping Institute and MADE SAFE focusing on maximizing brands’ sustainability efforts for increased consumer engagement. The day included keynote speakers, panels, networking opportunities, light breakfast, full lunch at the famed Hearst Tower, cocktail hour at the Good Housekeeping Institute, and sessions offering key insights such as:

  • Expert advice to amplify your company’s eco efforts.
  • Target key opportunities for growth and innovation.
  • How to make your science meaningful to consumers.
  • Strategies to garner greater brand loyalty.
  • Meet & greet opportunities with industry leaders.
AGENDA HIGHLIGHTS:
8:00 AM BREAKFAST
9:00 AM WELCOME
Jane Francisco, Editorial Director, Hearst Lifestyle Group: Good Housekeeping, Woman’s Day, Dr. Oz The Good Life + Prevention
9:15 AM KEYNOTEEliminating the Idea of Waste
Tom Szaky, CEO – TerraCycle
9:45 AM DISCUSSION & PRESENTATION:
The Retailer’s Role in a Sustainable Marketplace
Mike Schade, Director – Mind the Store Campaign, Safer Chemicals Healthy Families; Bill Dolak, Senior Manager, Product Sustainability – Walgreens
10:15 AM FIRESIDE CHAT:Clean & Green: How to Make Laundry More Sustainable 
Laura Goodman, Senior Scientist – NA Fabric Care, P&G; Julie Xiang, Senior Engineer – NA Fabric Care, P&G; Carolyn Forté, Home Care & Textiles Lab Director – The Good Housekeeping Institute (moderator)
10:50 AM PANEL:Naturals in the Marketplace: Opportunities in the World of Clean Beauty
Tina Hedges, Founder & CEO – LOLI Beauty; Kevin Gianni, CEO & Co-Founder – Annmarie Skin Care;  Rachel Pachivas, COO – Annmarie Skin Care; April Franzino, Beauty Director – Hearst Lifestyle Group (moderator)
11:20 AM CAMPAIGN CLOSE-UP:How We Are Raising the Green Bar
Philippe Caradec, VP – Danone North America
11:30 AM PANEL:Corporate Action: How Companies Can Drive Hard for People, Planet & Profit
Daya Fields, SVP Marketing & Product Development – Alaffia; Loren Hynes, Vice President, Corporate Social Responsibility – NBCUniversal; Davida Heller, Vice President, Corporate Sustainability – Citi; Erik Eibert, Assistant Director, Sustainability Initiatives – The New School (moderator)
11:50 AM ANNOUNCEMENT:Intro to Good Housekeeping Sustainability Awards
Birnur Aral, PhD, Health, Beauty & Environmental Sciences Lab Director – The Good Housekeeping Institute
12:00 PM LUNCH
12:30 PM LUNCH PRESENTATION:Decades of Deceit: A Critical Eye on Pesticides, Science and Industry
Carey Gillam, Award-Winning Journalist & Author
1:00 PM CAMPAIGN CLOSE-UP:How We Are Raising the Green Bar
Heather Terry, Founder – Paper Greats; Selina Fletcher, Founder + Idea Jedi – Paper Greats
1:10 PM KEYNOTE:Environmental Toxins – What Everyone Needs to Know
Dr. Philip Landrigan, Best-Selling Author & Director, Global Public Health Program – Boston College
1:45 PM PANEL:Ingredient Integrity: Making Authentic Choices
Eric Korman, CEO – PHLUR; Dr. Kourosh Maddahi, CEO – Lumineaux; Martina Joseph, CEO – Dr. Hauschka Skincare; Sydney Cook, Ingredient Research – MADE SAFE (moderator)
2:15 PM PRESENTATIONCancer-Related Chemicals in Our Products, Homes, & Bodies
Ruthann Rudel, Research Director – Silent Spring Institute
2:50 PM PANELWear Your Values
Marina Carmen Gama-Ramirez, Renew Designer – Eileen Fisher; Katina Boutis, Sustainability Director – Loomstate; Lindsey Swedick, Marketing Director – FEED Project; Kate Black, Author and Founder – Magnifeco (moderator)
3:25 PM PRESENTATION:Why Sustainability Makes Dollars and Sense
Kevin P. Eckerle, Ph.D., Director of Corporate Research and Engagement – NYU Stern Center for Sustainable Business
3:45 PM PRESENTATION:Easy Ways to Green Your Life
Alicia Silverstone, Sustainability Advocate & Actor
4:15 PM CAMPAIGN CLOSE-UP:How We Are Raising the Green Bar
Larry Tse, Farm Manager – Dig Inn
4:25 PM CLOSING REMARKS
4:30 PM COCKTAILS
GH Kitchen of the Future Powered by Miele, 29th Floor

2018 Green Bar Sponsors image


Raise the Green Bar 2017: Your Roadmap to Sustainability & Success

DATE:  November 8, 2017
LOCATION:  Hearst Tower, New York, NY

HOST:  Good Housekeeping Institute and MADE SAFE

DESCRIPTION:  The first annual Green Summit focusing on maximizing your brand’s sustainability efforts for increased consumer engagement, hosted by the Good Housekeeping Institute and MADE SAFE.  Dr. Oz delivered a health keynote on how buying sustainable products impacts your well-being and Jeffrey Hollender delivered the keynote on building sustainable businesses. The day included networking with attendees and keynote speakers, panels and sessions offering key insights.

> Download 2017 Raise the Green Bar Summit Findings Report

Dr. Oz with Made Safe and Good Housekeeping pic
Dr. Mehmet Oz, keynote speaker at 2017 Raise the Green Bar event with Good Housekeeping

How Will the Best-Selling Products of the Future Be Made Safe Through Green Chemistry?
DATE:
  October 17, 2016
LOCATION:  Wilmington, MA
HOST:  Warner Babcock Institute
DESCRIPTION:  Participants joined John Warner of the Warner Babcock Institute, Pete Myers of Environmental Health News and Amy Ziff, Founder and CEO of MADE SAFE, for an afternoon of learning about brands on the forefront and how the best-selling products are being made safe through green chemistry. Lunch Discussion and Private Tour.