Amy Ziff, Founder and Executive Director

Amy is a healthy living educator with a genetic predisposition to toxicity. She’s also mom to three young kids who share the same trait. Determined to make the world less toxic, Amy reached millions of parents and caregivers with her “buy better” advocacy campaigns. She blogs about the chemical world we live in on Amy Ziff’s NoTox Life, and prior to founding MADE SAFE, taught classes on living a nontoxic life and co-founded the Veritey Shop, a site comprised of safe, nontoxic products. Amy is changing the world for the healthier one product at a time, one person at a time, one home at a time.

Amy has a Masters in Journalism and Communications and has been a successful internet entrepreneur. She was on the founding team of Site59 where she pioneered the first luxury business line for travel on the web. When Site59 was acquired by Travelocity, she ran a national sales team and then founded an award-winning media program, blog, and travel seal that garnered millions of dollars of “earned media” annually, and also founded the company’s award-winning cause marketing program. Amy went on to cofound and become creative director of Jetsetter, the first online flash-sale for high-end travel.

Debby Cook headshotDebby Cook, Science and Research Project Manager

Debby is a former public school teacher with a passion for healthy living. As a survivor of SAA (Severe Aplastic Anemia, in her case an environmentally triggered bone marrow failure disease), this is a very personal cause for her. She knows that what is in our environment matters. Debby began her work with nonprofits at the Washington School of Psychiatry in the early ’90s and continues today at MADE SAFE and as a Board member of an international health-related nonprofit. Debby has a Masters in Education from The American University and a B.A. in history from Haverford College.

Liz WassermanElizabeth Wasserman, Head of Strategy

Elizabeth is an integrative lifestyle expert and experienced brand advisor. Fueled by a passion for preventive health, a commitment to nontoxic living, and a respect for informed wellness care, she believes we all have the right to know what’s in the products we bring into our homes.

Prior to joining MADE SAFE, Elizabeth worked with both individuals and businesses to harness their power to create healthier lives and a more sustainable environment. She was also the founder & CEO of, an online retailer of rigorously investigated toxin-free products.

With degrees in psychology (UCLA), clinical social work (NYU), health coaching and integrative nutrition (IIN), and graduate studies in business and organizational psychology, Elizabeth considers herself the consummate creative problem solver. 

Emma Martinez headshotEmma Martinez, Screening Associate

Emma studied Sustainability and Geography at the University of Texas at Austin, where her research focused mainly on issues of environmental ethics and conservation. She worked alongside experts in the Department of Human Ecology to explore the intersection of human development and environmental toxicity, and more specifically, how these may be reconciled for the welfare of youth in the Austin area. She also launched a building-wide recycling program during her time working at Dell Medical School, which helped to divert over 2500 pounds of lab waste from landfills.

Emma is passionate about developing inventive, ambitious solutions towards building a more sustainable world. She joins the MADE SAFE team as a Screening Associate, conducting screenings, researching ingredients and materials, and helping shift companies towards safer alternatives.

In her free time, Emma loves spending time outdoors hiking, bird watching, and reading.

Esther Grondahl photoEsther Grondahl, Social Media Manager

Esther focuses on increasing social media reach, growing followers, making a greater impact and finding unique ways to further the MADE SAFE message. Her goal is to empower parents who are struggling to find answers.

Esther specializes in training nonprofits, small businesses, and concerned citizens in how to have a consistent impact using social media. She engages behind-the-scenes in viral campaigns and consumer education in the good food movement and nontoxic living space. On behalf of her clients, she is reaching hundreds of thousands of people each week on Facebook, Twitter, Instagram, and Pinterest, and is determined to continue teaching about chemical exposure through food and the products we use every day. Esther is the former Development Coordinator for GMO Free USA, and is also a speaker, most recently moderating a panel at the Autism One conference. She has a Bachelor of Science in Music Education from the University of South Florida.

Haley Duncan headshotHaley Duncan, Account Manager

Haley developed her passion for nontoxic living in 2016 after researching the harmful effects of fragrances. The results she and her husband experienced sent her on a deep dive to transform all of their day-to-day products.

Haley spent the last three years managing a local Pure Barre studio and encouraging the community to prioritize physical and mental health. As the Screening Account Manager, she serves as the point of contact for clients during the screening and certification process. She is excited to now contribute to the global community in encouraging health through consumer products.

Haley has a B.S. in Public Relations and Communication from the University of Alabama. When she’s not working you will most likely find her at Pure Barre taking class (or teaching it!), exploring the outdoors, or researching a new health topic.

Jessica Ganim headshotJessica Ganim, Research Associate

Jessica received her Master of Science in Marine Biology and Ecology from the University of Miami’s Rosenstiel School of Marine, Atmospheric, and Earth Science and a Bachelor of Science in Marine Science with a minor in Writing from the University of Delaware. During her time at the Rosenstiel School, Jessica conducted research on coral resilience in polluted marine environments, with the goal of understanding how some corals thrive in areas with significant exposure to urban pollutants and endocrine disrupting compounds.

Jessica is passionate about the strong connection between human and environmental health. Her interest in product safety began when she realized her conscientious nutritional habits did not translate to the daily products she was using, and additionally, how her personal actions were counterproductive to her passion for water quality and environmental health.

At MADE SAFE, Jessica hopes to make a positive difference in our knowledge of ingredient safety through effective research, and to aid in educating and changing our consumer market to expand our access to nontoxic products.

In her free time, Jessica enjoys being active, spending time by the ocean, and writing.

Julian Bailey headshotJulian Bailey, Data Specialist

Julian Bailey is an opera singer in training whose passion for music and the creative arts is matched by his commitment to sustainability and environmentalism. 

He believes that efforts towards safer sustainable lifestyles need to be community driven, and hopes to use his passion for music to inspire communities to examine how they can come together to find solutions to the challenges they face.

Katie Dohmen headshotKatie Dohmen, Special Projects Coordinator

Katie began consciously choosing nontoxic products after personally confronting environmental health issues. She imagines a world where ingredient transparency is not only expected, but is the standard. As an advocate and teacher, one of her passions is educating others about fragrance-free product options and the importance of healthy indoor air quality, especially in schools.

While serving as director of a local food cooperative, Katie learned the positive impact of eating healthy, seasonal food. She collaborated in launching an online shopping app that increased her community’s accessibility to locally-grown products. At the cooperative, she helped small food companies realize their potential by connecting them with new markets.

Katie has a Masters in Teaching from Morningside College in Iowa and a B.A. in All Social Sciences Teaching from University of Northern Iowa. She is involved with Good Neighbor Iowa, an organization that aims to protect Iowa’s children and biodiversity by promoting pesticide-free lawn care and maintenance. Katie finds joy in growing her own pollinator-friendly flower and vegetable garden.

Lauren Trafton photoLauren Trafton, Operations Director

Lauren has wide-ranging experience working with consumer products from stationery to fashion, but her primary background is in product market research. An inveterate ingredient/content label reader, Lauren’s quest for less toxic, safer products became even more earnest after searching for non-irritating sunscreens for her then-young children. With a busy family life, Lauren recognizes the need, which MADE SAFE’s mission answers, to cut through the cacophony of product information, enabling consumers to make best choices about products used in home and family life. Lauren has a B.A. in English from Emory University.

Megan Brown photo

Megan Brown, Communications & Outreach Manager

Megan is passionate about helping people live healthier lives by educating and empowering them to make informed decisions. She is excited to be part of MADE SAFE’s mission to do just that.

At MADE SAFE, Megan is the primary point of contact between our team and our partner companies after a product is certified. She also assists in building key relationships with media, influencers, organizations and stakeholders in the space and puts her writing skills to work helping to translate science into easy-to-understand and actionable information for consumers.

Megan’s background is in environmental health research, where she has most recently worked to coordinate an Environmental Children’s Health Study at the Dartmouth Geisel School of Medicine, examining how different environmental exposures such as heavy metals and chemicals impact the health of pregnant women and their developing children.

In addition to her interest in reducing toxic burden in the home and body, Megan is interested in the relationship between environmental exposures and cognitive and behavioral outcomes, as well as food systems and how they’re impacted by farming practices.

She has a B.A. from Gordon College in Psychology, and when she is not working, you can find her hiking, cooking, reading, and exploring new places.

Susan Cann, Visual Communications Manager

Susan helped produce the award-winning documentary about chemical body burden UNACCEPTABLE LEVELS, and has made a career out of connecting people so they can combine their talents and expertise for the greater good. After several decades as a small business owner and book publisher, she worked on staff at Stanford University for over ten years in marketing, communications, and event planning. Susan oversees our graphic design and web presence, making sure we are effectively communicating our mission and programs with the general public, our companies and sponsors, to further awareness of our work and education efforts externally.

Sydney Cook bio photoSydney Cook, Director of Science and Research

Sydney’s background is in science and writing – two fields that come together in her work at MADE SAFE. She manages product and ingredient screenings, writes blogs, reports and fact sheets, and researches all aspects of ingredients and materials, including human and environmental toxicity, manufacturing processes, sourcing, contamination risks, and more.

Sydney holds an M.S. in Environmental Studies from the University of Montana, where her research focused on toxic cosmetic ingredients’ impacts on environmental and human health, and environmental justice issues in nail salons. As a writer Sydney worked as a professional writing tutor for more than five years, served as an adjunct writing professor at the University of Montana, and worked as journalist and freelancer. She earned her B.A. in Biology from Coe College and is a certified yoga instructor.


Addy Kopp headshotAddy Kopp

Addy is a sophomore in high school, particularly passionate about environmental science. She is currently president of the Mountain View High School Green Team and has also worked on similar projects in the past, including creating and maintaining her website, In addition to being involved with the Green Team at her school, she is part of the leadership team (freshman president), facilitator of the district wide Climate Action and Adaptation Committee, the Logistics and Fundraising head of the TEDx team, as well as nominated and trained as an academic peer/advisor.

Desire Chimanikire headshotDesire Chimanikire

Desire is a student at Bennington College in Vermont. He is passionate about Chemistry, Architecture and Food Studies. Originally from Harare, Zimbabwe, his experiences inform his study paths. He is particularly interested in looking at farms and food from a Chemistry perspective, and investigating what goes into the growing process. He is an advocate for chemical-free farming practices and sustainable, circular economies on farms.