AYUNA’s origins go back to the beginning of the 2000s when founders Isabel Ramos, PhD and Begoña Sanjuan met at work. Their years of professional experience in the cosmetics industry along with their mutual vision for a radically different approach to skincare led to the creation of AYUNA • Less is Beauty.
Wellements’ philosophy is so cool we want to quote it right here:
“Right over Easy – Making better choices. Being part of the solution. As a business, parents, and community members, we strive to make choices that will help to heal our planet, not hurt it. We’re not perfect, but we’re trying. We’re big believers that every little choice we make has the potential to make a big difference.”
Jennifer Villegas Sanford has been experimenting with creating her own recipes for skin care since she was a teen. First for herself, to try and find something to help clear up her acne. Later, as a mother she returned to her kitchen to cook up a remedy for her infant daughter’s eczema. Not surprisingly, she was successful. As she delved into what might have caused the eczema, the harsh chemicals in the family’s laundry detergent became the prime suspect.
Sarah Paiji Yoo was already an experienced entrepreneur when she started Blueland. The difference this time, was that she had become a mom. Something about that redirected her focus toward creating a product that would leave a better world for her children and future generations. Yoo’s motivation went beyond focusing on the product (which she knew had to be effective and made with safe ingredients). Additionally, she wanted Blueland’s products to be contained in and delivered to consumers in a way that would eliminate single-use plastic and water waste.
Tatiana Morris and her husband began selling their beeswax candles and other essential oil-derived products in 2019. Their business, Natural Sloth, is committed to creating products for the home that not only smell good but are safer to use. The company’s mission — to create a healthy, toxin-free home using only natural ingredients — was the motivation behind its creation. A few years before the formal start of Natural Sloth, after experiencing some family health issues, Tatiana began researching essential oils. She learned they can be powerful mood boosters, so she began experimenting with candle making and other ways to harness the benefits of natural fragrances.
August is fast-approaching, which means you might be prepping for your kids to head back to school. You’ve likely been given a long list of school supplies to buy. Unfortunately, many common back-to-school items can contain toxic ingredients.
Founder Cindy Barberes’ experience of a family member struggling with addiction inspired a commitment to clean products created with quality, safety, and transparency in mind. Cindy’s goal with each H. Honeycup product is to exceed the current practices in the U.S. beauty and cosmetics industry to ensure H.Honeycup’s products are supportive of a clean and nontoxic lifestyle. In fact, H. Honeycup donates products to those in recovery with the hope that it helps them heal mind and body naturally.
Founder Jana Blankenship started her personal care product company Captain Blankenship in 2009 with a passion for organic and responsibly sourced ingredients. Drawing inspiration from her own experience with chemical sensitivity, Jana (pronounced like Yana) developed an appreciation for effective natural ingredients in products. She found, with diligence and determination, it was possible to formulate efficacious hair care while still being gentle on humans and the environment. If you think that sounds like a good match for MADE SAFE – it is!
We are thrilled to introduce new MADE SAFE® Certified personal care products from Divine Tandav. Formulated using traditional family recipes handed down through the generations, Divine Tandav’s founder, Muktha, has a wealth of wisdom to share when it comes to natural botanicals. Divine Tandav is committed to making effective products that safeguard the health of humans and the environment, which has led them to MADE SAFE Certification. Learn more about Divine Tandav’s story and their newly MADE SAFE Certified products in our exclusive interview with Muktha.
Spring is nature’s way of offering a fresh beginning. With the season upon us, we’re reminded to take stock and start anew – which must be why so many people feel inspired to do spring cleaning! Below, you will find our list of areas to focus on cleaning this spring, including product recommendations to help you get the job done. There’s no need to use the toxic chemicals found in conventional cleaning products that pollute your indoor air and harm your health. The MADE SAFE® Certified products we recommend below have earned the MADE SAFE seal by going through our rigorous certification process to ensure that they are ecosystem-sound, meaning they are safe for humans, the environment, and the fellow creatures we share this beautiful planet with.
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Disclaimer: The Initial Look™ Evaluation and the Transformation Partners Program are separate and distinct from and not in any way associated with or related to the MADE SAFE® certification program. Participation in the Initial Look™ Evaluation and/or Transformation Partners Program does not entitle the participant to use the MADE SAFE® certification mark in any manner.