Creating a more sustainable wardrobe can feel intimidating. Just a toe-dip into the realm of clean and ethical fashion can make you start asking questions like: How was this item of clothing made? Who made it? What’s it made of? How do I spot safer and more ethical items online or on the rack? There’s a lot to consider, we know.
When it comes to conventional fashion, the more you know, the more you start to look at your closet differently. Shopping becomes not just about how a piece fits, how much it costs, and how much you love it. As you learn more about the fashion industry, you start asking yourself how clothing was made, who made the piece, and what it’s made of.
Founded by clean beauty pioneers, Christopher Gavigan, Jessica Assaf and Laurel Angelica Myers, Prima is a new wellness brand focused on hemp-based cannabinoids and functional botanicals. The company was formed with the belief that self-care is health care and the intention that its collection of products in beauty, body and supplements could be tools for managing wellbeing and combatting stress, which the founders of Prima see as the epidemic of our time.
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Disclaimer: The Initial Look™ Evaluation and Transformation Partner programs are separate and distinct from and not in any way associated with or related to the MADE SAFE® certification program. Participation in the Initial Look™ Evaluation and/or Transformation Partner program does not entitle the participant to use the MADE SAFE® certification mark in any manner.