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ecosystem approach

New MADE SAFE Certified Products from EllaOla

EllaOla duo announcement graphicWe are excited to introduce two MADE SAFE Certified products from EllaOla: 100% Organic Baby Massage Oil and Organic Diaper Rash Cream. EllaOla makes products for little ones, focusing on scientific, plant-based formulations. The formulations are developed in partnership with leading experts in the fields of dermatology and pediatrics, with a commitment to gentle and effective baby skincare.


Celebrating and Honoring Earth’s Gifts

This year for Earth Day, we are celebrating the incredible bounty of this planet we call home and the importance of caring for it. Our certification process, the MADE SAFE Banned ListSM, and the full Ecosystem Approach we employ, are a reflection of our dedication to being good stewards of the earth. At MADE SAFE, we are thankful for Earth’s rich resources – especially the plants and herbs that grow wild and can enrich the products we use daily.

This Earth Day 2021, we’re highlighting a few brands with MADE SAFE® certified goods that draw from these materials as a way to celebrate our connection to the earth. (more…)

Announcing our biggest brand yet: Seventh Generation


Seventh Generation and MADE SAFE announcement image

When I started MADE SAFE I wanted to help bring about change to the everyday products that we use and to the things we all invite into our homes. We either use these items daily or they are part of our rituals, but we hardly ever think about the impact they may have on our health or on the environment. I wanted to unveil the mystery surrounding these things and reveal the truth that, in fact, there is no single overarching agency harmonizing a sensible, precautionary approach to chemical use in the United States today.


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