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clean beauty

New MADE SAFE Certified Skincare from Prima

 

Prima Night Magic botanical skin care image

Founded by clean beauty pioneers, Christopher Gavigan, Jessica Assaf and Laurel Angelica Myers, Prima is a new wellness brand focused on hemp-based cannabinoids and functional botanicals. The company was formed with the belief that self-care is health care and the intention that its collection of products in beauty, body and supplements could be tools for managing wellbeing and combatting stress, which the founders of Prima see as the epidemic of our time.

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Clean-Washed Is the New Green-Washed

 
Clean-washed graphicBY AMY ZIFF

Lately, I’ve noticed that a lot of brands are using the term “clean” to describe their products.

The natural next thought is, “…what are clean products?” And what can you expect if you see the term “clean” on a label or in a store? (more…)

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