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2019 MADE SAFE process infographic

*We require full transparency around all ingredients, including fragrance.

MADE SAFE Certification Overview

We have pioneered the MADE SAFE® (Made With Safe Ingredients) Screening Process to determine that all raw ingredients used to make a given product are deemed safe and have been vetted by an independent third party to ensure that none of the stated ingredients are known to cause human health harm.

Our goal is to eliminate the use of harmful chemicals in products, to change the way products are made, and to solve the consumer conundrum over chemicals. Products carrying the MADE SAFE seal are the first step towards creating a healthy, sustainable product marketplace. With this seal, shoppers know at the point of purchase that products are acceptable for use on their babies, bodies, and in their homes.

We make it easy for companies to work with us. If you’re interested in utilizing our Ingredient Database and certifying your products, please contact us.

To begin working with us, we offer Initial Look screenings for select products to advise on the next steps. We begin the MADE SAFE Certification Process by utilizing our Ingredient Database. This database screens for thousands of ingredients from authoritative “red lists” from around the world, to ensure that no ingredient is a known: behavioral toxin, carcinogen, developmental toxin, endocrine disruptor, flame retardant, GMO, heavy metal, neurotoxin, high risk pesticide, reproductive toxin, toxic solvent or harmful VOC. We also don’t permit the use of nanoparticles or synthetic biology. This process is a review of what we call Primary Toxins.

INGREDIENTS: HARMFUL UNTIL PROVEN SAFE
Next we move on to evaluating for what we call Secondary Toxins. With over 85,000 chemicals registered and available for use, and hundreds of new ones created annually, it’s not enough to prohibit the Primary Toxins found on “red lists.” That’s why in addition, our chemist and research team screens each additional ingredient (and their sub-ingredients) to determine if they bioaccumulate in humans, persist in the environment, or if they are generally toxic or toxic to aquatic and/or terrestrial life. We use predictive modeling software and real data. If the safety of a given ingredient is unknown, we will defer to the precautionary principle and the ingredient will not be allowed. The current U.S. model for industrial chemicals allows them to be used until or unless they are proven harmful; we flip that model on its head and use available science for all of our determinations.

THE NO COMPROMISE SEAL
We are investing in future generations by building a healthier future through MADE SAFE products and ingredients. We do not compromise on health.

To work with Made Safe, brands must be prepared to take a journey to formulate even better products. It is rare for a brand to have all products meet the certification guidelines out of the gate and it may take a few years to get all products certified. We ask that brands commit to the goal of certifying a majority of products over time and we will recognize those efforts along the way.

Our certification is rigorous and unique. Brands with certified products report that they learn from our process and are proud to bestow our seal on their products.

We can help your brand craft MADE SAFE products for a circular economy.

Disclaimer: The Initial Look Screening and the Identification Declaration programs are separate and distinct from and not in any way associated with or related to the MADE SAFE® certification program. Participation in the Initial Look Screening and/or Identification Declaration programs does not entitle the participant to use the MADE SAFE® certification mark in any manner.