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Evereden Baby Massage Oil graphic“No compromise, no gimmicks, and no baby talk.” That’s Evereden’s philosophy on striving for the safest ingredients on the baby care market. And they’re proving it: the company’s Soothing Baby Massage Oil is now MADE SAFE® certified!

Whereas most baby oils use petroleum products and harsh preservatives, Evereden uses only gentle, moisturizing plant oils. Your baby’s butt will thank you.

To learn more about their no funny business approach to ingredients, we chatted with co-founder of Evereden, Kimberley Ho.

Made Safe: Why are you excited to work with Made Safe?
Kimberley: We’re excited to be partnering with Made Safe not only to further our own strict standards in safe skincare, but also ensure we are thinking holistically about our approach to skincare manufacturing – from a skin safety perspective to ingredients’ impact to the environment.

Made Safe: What got you started in the realm of safer products?
Kimberley: We knew that the skincare industry was broken, and instead of waiting around for a solution, we created it.

Made Safe: Why did you start Evereden?
Kimberley: I was an investor in skincare companies and because of that, had a bird’s eye view of the entire industry. Behind the scenes, I knew that the skincare industry was broken; quality issues and lawsuits were being swept under the rug. I started Evereden to set a higher standard in safe skincare.

Made Safe: Why are your products different from other, more conventional products in the space?
Kimberley: Like Made Safe, we take a rigorous and holistic approach in reviewing all our ingredients – just because something is natural, doesn’t mean that it is safe. With a team of industry-leading dermatologists, we review medical data and emerging science to determine the best ingredients for our products. At Evereden, we go beyond just being natural or organic – we are backed by science.

Made Safe: Why is it important to have third-party validation for your products?
Kimberley: There is too much marketing noise in the skincare industry today, and Made Safe provides a credible, third party stamp of approval to brands.

Made Safe: What’s the one product in your line you can’t live without and why?
Kimberley: Our baby massage oil, which is full of nutrient-rich sunflower seed oil! Our moms have also been using it on their skin during the drier months. It’s one of our best-selling products.

Made Safe: What is your concern around chemicals in our daily lives?
Kimberley: There is still so much we don’t understand about chemicals used in our skincare and personal care products, as well as the long-lasting effects on our bodies and the environment.

Made Safe: What’s your favorite beauty hack?
Kimberley: Using simple oils (like coconut or sunflower seed oil) on my skin right before I go to bed!

Made Safe: What have you done to make your life healthier? Why?
Kimberley: Meditation has been a wonderful tool, especially in the process of starting my business. It allows me to focus and think through issues in an intentional and calm way.


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