The Frankincense Intense™ Collection and Wild Rose Beauty Balm are certified made without known carcinogens, endocrine disruptors, reproductive toxins, or other chemicals found to harm human health
NEW YORK – Neal’s Yard Remedies, one of the world’s leading natural and organic beauty and wellbeing brands from the UK, is leading the way in consumer health and safety by pioneering the revolutionary new MADE SAFE® (Made With Safe Ingredients) seal.
As the first nontoxic certification to apply widely to consumer products, the MADE SAFE seal empowers shoppers to find and purchase items that have been screened for chemicals known to harm human health and the environment. For the first time, people can easily find items that are safe for use on their bodies and in their homes. Neal’s Yard Remedies joins companies from across the personal care, baby, and household product categories to use this groundbreaking seal.
“Neal’s Yard Remedies has been pioneering organic and ethical health and wellbeing for over 35 years, and when it comes to ingredients, we pride ourselves on our honesty, integrity and transparency” says Lou Green, Head of Sustainability at Neal’s Yard Remedies. “MADE SAFE® is a great addition to our existing certifications as it is an accessible, clearly named, single reference point that customers can look for to offer reassurance that a product won’t harm them or the world we live in. We always work to the highest standards of safety across all products and are proud to prove it with MADE SAFE certification.”
Neal’s Yard Remedies will introduce the MADE SAFE seal on some of their bestselling products – Frankincense Intense™ Cream, Eye Cream, and Concentrate, award winning Wild Rose Beauty Balm, and new Frankincense Intense™ Lift Serum, with plans to introduce more products in the coming months.
“We’re proud to partner with Neal’s Yard Remedies to give shoppers a guiding light in the darkness around product safety,” said Amy Ziff, founder and executive director of the MADE SAFE certification. “MADE SAFE means ingredients have been examined to ensure they don’t include known harmful chemicals; this is the future of safe product formulation.”
Certified Neal’s Yard Remedies products are available from Neal’s Yard Remedies Independent Consultants starting today.
The MADE SAFE seal is an independent third-party verification that screens products for known toxic chemicals harmful to human health. Products carrying this seal have undergone rigorous ingredient screening to ensure they don’t contain known carcinogens, endocrine disruptors, reproductive toxins, neurotoxins, behavioral toxins, flame retardants, heavy metals, high risk pesticides, toxic solvents, VOCs, or GMOs, according to scientifically authoritative and expert lists from around the world. It then goes above and beyond to screen ingredients for bioaccumulation (builds up in the body), persistence (builds up in the environment), and general and aquatic toxicity with an aim to close data gaps, making it the leading health and safety standard in the country.
About Neal’s Yard Remedies
Neal’s Yard Remedies is an independent, family-owned British company, creating natural and certified organic health and beauty products. In 1981 the first flagship store opened in a once forgotten corner of Covent Garden, London. Today the brand researches, develops and creates most of their products at their eco-factory in Dorset and has over 100 stores, concessions and therapy rooms in 23 countries worldwide, with over 10,000 independent consultants in the U.S.
Having spent the last 35 years developing long lasting and trusting relationships with their network of suppliers, they only use ethically sourced natural ingredients, botanicals, herbs and essential oils in their products.
About MADE SAFE
MADE SAFE® (Made With Safe Ingredients) is America’s first certification to screen out known toxic chemicals in consumer products across store aisles, from baby bottles and bedding to personal care, cleaners, and more. MADE SAFE, a nonprofit, makes it possible for consumers to easily find products that are made without known harmful chemicals while also offering brands and retailers a road map to making and selling safer products. Founded by Amy Ziff with a mission to change the way products are made in America and around the world, the certification scrutinizes ingredients to avoid using materials linked to known human health harm. Consumers should always follow manufacturer guidelines for use when using any products. For more information, visit http://www.madesafe.org.
Cassidy Randall, firstname.lastname@example.org, (406) 529-1593