Amy Ziff, Founder and Executive Director
Amy is a healthy living educator with a genetic predisposition to toxicity. She’s also mom to three young kids who share the same trait. Determined to make the world less toxic, Amy reached millions of parents and caregivers with her “buy better” advocacy campaigns. She blogs about the chemical world we live in on Amy Ziff’s NoTox Life, and prior to founding Made Safe, taught classes on living a nontoxic life and co-founded the Veritey Shop, a site comprised of safe, nontoxic products. Amy is changing the world for the healthier one product at a time, one person at a time, one home at a time.
Amy has a Masters in Journalism and Communications and has been a successful internet entrepreneur. She was on the founding team of Site59 where she pioneered the first luxury business line for travel on the web. When Site59 was acquired by Travelocity, she ran a national sales team and then founded an award-winning media program, blog, and travel seal that garnered millions of dollars of “earned media” annually, and also founded the company’s award-winning cause marketing program. Amy went on to cofound and become creative director of Jetsetter, the first online flash-sale for high-end travel.
Debby Cook, Communications Manager
Debby is a former public school teacher with a passion for healthy living. As a survivor of SAA (Severe Aplastic Anemia, in her case an environmentally triggered bone marrow failure disease), this is a very personal cause for her. She knows that what is in our environment matters. Debby began her work with nonprofits at the Washington School of Psychiatry in the early ’90s and continues today at Made Safe and as a Board member of an international health-related nonprofit. At Made Safe, Debby is the primary point of contact between our team and our partner brands after a product is certified. She keeps tabs on deadlines and requirements as well as seeking opportunities for us to highlight and support our partner brands. Debby has a Masters in Education from The American University and a B.A. in history from Haverford College.
Elizabeth Wolff, Partnerships
Elizabeth oversees partnerships at Made Safe, working to find the best paths for brands’ transition to safer ingredients and revolutionize traditional product markets.
She has dedicated her career to designing and implementing impact and sustainability strategies for startups, Fortune 500 companies, and foundations, focused largely on climate strategy, sustainable operations and material health. Formerly on the sustainability team at Etsy, she worked to ensure that over 1,500 materials used in the company’s headquarters phased out harmful or toxic chemicals as a part of the Living Building Challenge. This transformed her thinking around the ways people engage with materials daily, and the increased impact on those creating products at the start of the supply chain.
Outside of work she enjoys getting outdoors and leading the New York Area Sustainability Group, a network that supports cross-sector collaboration across the sustainability space.
Elizabeth has a B.A. from Boston College in Philosophy and Environmental Studies, where today she is the co-chair of the university’s energy and environmental alumni organization.
Esther Grondahl, Social Media Manager
Esther focuses on increasing social media reach, growing followers, making a greater impact and finding unique ways to further the Made Safe message. Her goal is to empower parents who are struggling to find answers.
Esther specializes in training nonprofits, small businesses, and concerned citizens in how to have a consistent impact using social media. She engages behind-the-scenes in viral campaigns and consumer education in the good food movement and nontoxic living space. On behalf of her clients, she is reaching hundreds of thousands of people each week on Facebook, Twitter, Instagram, and Pinterest, and is determined to continue teaching about chemical exposure through food and the products we use every day. Esther is the former Development Coordinator for GMO Free USA, and is also a speaker, most recently moderating a panel at the Autism One conference. She has a Bachelor of Science in Music Education from the University of South Florida.
Jenny Brady, Executive Manager
Jenny has been working in the field of conservation and environmental health for her entire career. Jenny served as Executive Manager for Healthy Child Healthy World, raising funds, developing corporate partnerships, building educational web outreach campaigns, and conducting first-of-their kind educational tours of healthy, “green” homes around the country. She also co-founded and published Edible Los Angeles magazine, was a lobbyist for the Conservation Voter’s Alliance, served on the Los Angeles School District’s Integrated Pest Management Team as well as in Al Gore’s Climate Leadership Corps.
As a mom of two girls she is a firm believer in doing all we can to avoid unnecessary exposures to toxins in our daily lives and to protect our environment for future generations. Jenny earned a B.A. from UCLA in the Conservation of Ecosystems, and a self-designed, inter-disciplinary M.A. in Environmental Leadership from Antioch University.
Lauren Trafton, Operations Director
Lauren has wide-ranging experience working with consumer products from stationery to fashion, but her primary background is in product market research. An inveterate ingredient/content label reader, Lauren’s quest for less toxic, safer products became even more earnest after searching for non-irritating sunscreens for her then-young children. With a busy family life, Lauren recognizes the need, which Made Safe’s mission answers, to cut through the cacophony of product information, enabling consumers to make best choices about products used in home and family life. Lauren has a B.A. in English from Emory University.
Susan Cann, Visual Communications Manager
Susan helped produce the award-winning documentary about chemical body burden UNACCEPTABLE LEVELS, and has made a career out of connecting people so they can combine their talents and expertise for the greater good. After several decades as a small business owner and book publisher, she worked on staff at Stanford University for over ten years in marketing, communications, and event planning. Susan is in charge of building community relationships, assists with social media and oversees our graphic design and web presence, making sure we are effectively communicating with our team, our brands and sponsors as well as developing partnerships to further our awareness and education efforts externally.
Sydney Cook, Screening Manager, Ingredient Researcher & Content Writer
Sydney’s background is in science and writing – two fields that come together in her work at Made Safe. She manages product and ingredient screenings, writes blogs, reports and fact sheets, and researches all aspects of ingredients and materials, including human and environmental toxicity, manufacturing processes, sourcing, contamination risks, and more.
Sydney holds an M.S. in Environmental Studies from the University of Montana, where her research focused on toxic cosmetic ingredients’ impacts on environmental and human health, and environmental justice issues in nail salons. As a writer Sydney worked as a professional writing tutor for more than five years, served as an adjunct writing professor at the University of Montana, and worked as journalist and freelancer. She earned her B.A. in Biology from Coe College and is a certified yoga instructor.